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It's ALL about Market Automation

Spinning Gears

8 industry stats to demonstrate how critically important Market Automation is to your online success.

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Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads

- The Annuitias Group

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B2C marketers who take advantage of automation including everything from social media marketing apps to online quizzes have seen conversion rates as high as 50%.

 eMarketer

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Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

 Nucleus Research

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63% of users plan to increase their marketing automation budget this year. 

- Marketo

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Nearly two-thirds (63%) of the “Very successful” online marketers use their marketing automation apps/tools extensively, while more than a third (37%) achieved best-in-class status with limited use.

 Three Deep & Ascend2

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78% of successful marketers say that marketing automation is most responsible for improving revenue contribution.

 The Lenskold Group

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80% of marketing automation users saw an increase in the number of leads, and 77% had an increase of conversions.

 VentureBeat

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41% of marketers say that marketing automation is “Very effective/effective” at creating a cohesive customer journey.

Salesforce

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